Seahawks QB Tops NFLPI Sales

Quarterback Russell Wilson of the Seattle Seahawks stands atop the NFL Players Inc. Top 50 Player sales list for the second fiscal quarter.

April 6, 2018

3 Min Read

Quarterback Russell Wilson of the Seattle Seahawks stands atop the NFL Players Inc. Top 50 Player sales list for the second fiscal quarter, which representing total sales of all officially licensed products from June 1–Aug. 31.

Wilson reclaimed the retail crown from Johnny Manziel of the Cleveland Browns, who topped the list at the end of the first quarter.

Wilson’s overall sales numbers topped quarterbacks Peyton Manning of the Denver Broncos (No. 2), Colin Kaepernick of the San Francisco 49ers (No. 3), Tom Brady of the New England Patriots (No. 4) and Aaron Rodgers of the Green Bay Packers (No. 5).

The list, released quarterly by NFLPI, the marketing and licensing arm of the NFL Players Association, is based on total overall sales of all officially licensed products from online and traditional retail outlets as reported by more than 80 NFLPI licensees including Nike, VF Imagewear, Fanatics, Fathead, McFarlane Toys, Bleacher Creatures, Forever Collectibles and Photo File. Licensed product categories include men’s, women’s and youth game jerseys and t-shirts, murals, figurines, matted and framed photos, bobbleheads, drinkware, collectibles and electronic accessories, among others.

Highlights include:

  • Russell Wilson outsold all players in both Nike game jerseys and Nike t-shirts.

  • Chicago Bears wide receiver Brandon Marshall made the biggest leap from the first quarter, jumping 18 spots from No. 31 to No. 13, while Drew Brees improved six spots, from No. 14 to No. 8.

  • Peyton Manning sold the most Fatheads.

  • Packers running back Eddie Lacy was tops in bobblehead sales.

  • Johnny Manziel is the only rookie on the Top 50 list.

In conjunction with the Top 50 player sales rankings, NFLPI also announced licensing agreements with a number of new licensees including:

  • Baretree Media for branded virtual goods including mobile stickers, emoticons and a photo bomb app, including an upcoming NFLPI/Domo co-brand.

  • Kervan USA for gummy candy in football shapes.

  • Kellytoy Worldwide for NFLPI/Domo co-branded plush toys, pillows, backpacks and novelties that will be sold through the amusement channel.

  • TopLine Game Labs for daily, free-to-play or cash-based fantasy professional football games.

  • Spirit Activewear for women’s long- and short-sleeve fashion tops.

  • World Tech Toys for remote-control toys in the form of player helicopters.

NFLPI Top 50 Player Sales Rankings (Q2): 

1. Russell Wilson, Seattle Seahawks

2. Peyton Manning, Denver Broncos

3. Colin Kaepernick, San Francisco 49ers

4. Tom Brady, New England Patriots

5. Aaron Rodgers, Green Bay Packers

6. Dez Bryant, Dallas Cowboys

7. Johnny Manziel, Cleveland Browns

8. Drew Brees, New Orleans Saints

9. Jason Witten, Dallas Cowboys

10. J.J. Watt, Houston Texas

11. Richard Sherman, Seattle Seahawks

12. Marshawn Lynch, Seattle Seahawks

13. Brandon Marshall, Chicago Bears

14. Robert Griffin III, Washington Redskins

15. Adrian Peterson, Minnesota Vikings

16. Andrew Luck, Indianapolis Colts

17. Calvin Johnson, Detroit Lions

18. Eli Manning, New York Giants

19. Clay Matthews, Green Bay Packers

20. LeSean McCoy, Philadelphia Eagles

21. Victor Cruz, New York Giants

22. Matt Forté, Chicago Bears

23. Cam Newton, Carolina Panthers

24. Jamaal Charles, Kansas City Chiefs

25. Tony Romo, Dallas Cowboys

26. Ryan Tannehill, Miami Dolphins

27. Nick Foles, Philadelphia Eagles

28. Patrick Willis, San Francisco 49ers

29. Eddie Lacy, Green Bay Packers

30. Wes Welker, Denver Broncos

31. Troy Polamalu, Pittsburgh Steelers

32. Luke Kuechly, Carolina Panthers

33. Rob Gronkowski, New England Patriots

34. Ben Roethlisberger, Pittsburgh Steelers

35. A.J. Green, Cincinnati Bengals

36. Joe Flacco, Baltimore Ravens

37. Jordy Nelson, Green Bay Packers

38. Jimmy Graham, New Orleans Saints

39. Philip Rivers, San Diego Chargers

40. Julio Jones, Atlanta Falcons

41. Earl Thomas, Seattle Seahawks

42. Darren McFadden, Oakland Raiders

43. Demaryius Thomas, Denver Broncos

44. Jay Cutler, Chicago Bears

45. Frank Gore, San Francisco 49ers

46. Matt Ryan, Atlanta Falcons

47. Alex Smith, Kansas City Chiefs

48. Arian Foster, Houston Texans

49. Percy Harvin, Seattle Seahawks

50. Andre Johnson, Houston Texans

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