April 6, 2018
Wilson reclaimed the retail crown from Johnny Manziel of the Cleveland Browns, who topped the list at the end of the first quarter.
Wilson’s overall sales numbers topped quarterbacks Peyton Manning of the Denver Broncos (No. 2), Colin Kaepernick of the San Francisco 49ers (No. 3), Tom Brady of the New England Patriots (No. 4) and Aaron Rodgers of the Green Bay Packers (No. 5).
The list, released quarterly by NFLPI, the marketing and licensing arm of the NFL Players Association, is based on total overall sales of all officially licensed products from online and traditional retail outlets as reported by more than 80 NFLPI licensees including Nike, VF Imagewear, Fanatics, Fathead, McFarlane Toys, Bleacher Creatures, Forever Collectibles and Photo File. Licensed product
Highlights include:
Russell Wilson outsold all players in both Nike game jerseys and Nike t-shirts.
Chicago Bears wide receiver Brandon Marshall made the biggest leap from the first quarter, jumping 18 spots from No. 31 to No. 13, while Drew Brees improved six spots, from No. 14 to No. 8.
Peyton Manning sold the most Fatheads.
Packers running back Eddie Lacy was tops in bobblehead sales.
Johnny Manziel is the only rookie on the Top 50 list.
In conjunction with the Top 50 player sales rankings, NFLPI also announced licensing agreements with a number of new licensees including:
Baretree Media for branded virtual goods including mobile stickers, emoticons and a photo bomb app, including an upcoming NFLPI/Domo co-brand.
Kervan USA for gummy candy in football shapes.
Kellytoy Worldwide for NFLPI/Domo co-branded plush toys, pillows, backpacks and novelties that will be sold through the amusement channel.
TopLine Game Labs for daily, free-to-play or cash-based fantasy professional football games.
Spirit Activewear for women’s long- and short-sleeve fashion tops.
World Tech Toys for remote-control toys in the form of player helicopters.
NFLPI Top 50 Player Sales Rankings (Q2):
1. Russell Wilson, Seattle Seahawks
2. Peyton Manning, Denver Broncos
3. Colin Kaepernick, San Francisco 49ers
4. Tom Brady, New England Patriots
5. Aaron Rodgers, Green Bay Packers
6. Dez Bryant, Dallas Cowboys
7. Johnny Manziel, Cleveland Browns
8. Drew Brees, New Orleans Saints
9. Jason Witten, Dallas Cowboys
10. J.J. Watt, Houston Texas
11. Richard Sherman, Seattle Seahawks
12. Marshawn Lynch, Seattle Seahawks
13. Brandon Marshall, Chicago Bears
14. Robert Griffin III, Washington Redskins
15. Adrian Peterson, Minnesota Vikings
16. Andrew Luck, Indianapolis Colts
17. Calvin Johnson, Detroit Lions
18. Eli Manning, New York Giants
19. Clay Matthews, Green Bay Packers
20. LeSean McCoy, Philadelphia Eagles
21. Victor Cruz, New York Giants
22. Matt Forté, Chicago Bears
23. Cam Newton, Carolina Panthers
24. Jamaal Charles, Kansas City Chiefs
25. Tony Romo, Dallas Cowboys
26. Ryan Tannehill, Miami Dolphins
27. Nick Foles, Philadelphia Eagles
28. Patrick Willis, San Francisco 49ers
29. Eddie Lacy, Green Bay Packers
30. Wes Welker, Denver Broncos
31. Troy Polamalu, Pittsburgh Steelers
32. Luke Kuechly, Carolina Panthers
33. Rob Gronkowski, New England Patriots
34. Ben Roethlisberger, Pittsburgh Steelers
35. A.J. Green, Cincinnati Bengals
36. Joe Flacco, Baltimore Ravens
37. Jordy Nelson, Green Bay Packers
38. Jimmy Graham, New Orleans Saints
39. Philip Rivers, San Diego Chargers
40. Julio Jones, Atlanta Falcons
41. Earl Thomas, Seattle Seahawks
42. Darren McFadden, Oakland Raiders
43. Demaryius Thomas, Denver Broncos
44. Jay Cutler, Chicago Bears
45. Frank Gore, San Francisco 49ers
46. Matt Ryan, Atlanta Falcons
47. Alex Smith, Kansas City Chiefs
48. Arian Foster, Houston Texans
49. Percy Harvin, Seattle Seahawks
50. Andre Johnson, Houston Texans
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