Samsung, NBA Team Up | License Global

Samsung, NBA Team Up


Samsung Telecommunications America and the National Basketball Association have announced a multi-year marketing and technology partnership.

Samsung is now the official handset, tablet and television provider of the NBA, Women’s National Basketball Association and NBA Development.

For the first time, NBA referees will be provided with Samsung tablets and will use Samsung technology courtside in all NBA arenas to review key plays throughout the season. The NBA will also use Samsung devices during key league events, and Samsung and the NBA will offer a wide range of NBA content including daily video recaps of games, expert analysis and commentary and more.