Russell Wilson Tops NFLPI Sales

Seattle Seahawks quarterback Russell Wilson retained the No. 1 ranking for a second consecutive year on the NFL Players Inc.'s Top 50 Player Sales List.

April 6, 2018

Wilson once again surpassed Denver Broncos quarterback Peyton Manning who ended the year in the No. 2 position, followed by the New England Patriots quarterback Tom Brady (No. 3), San Francisco 49ers quarterback Colin Kaepernick (No. 4) and Green Bay Packers quarterback Aaron Rodgers (No. 5).

In the category breakdown, Wilson outsold all players in Ugly Sweaters, Nike jerseys and vinyl collectible figurine sales from Funko in the licensee’s first year with NFLPI, while Manning led sales of both bobbleheads and socks from FBF Originals.

NFLPI licensees generated retail sales exceeding $1.4 billion during the year.

With five players making the list, including three in the top 10, the Seahawks maintain their

title as the team with the most individual player power at retail.

Four players from the

NFLPI’s Rising 50 list

of future top-selling stars made their debuts on the Top 50: New York Giants wide receiver Odell Beckham Jr. (No. 20), Patriots wide receiver Julian Edelman (No. 41), Steelers wide receiver Antonio Brown (No. 42) and running back Le’Veon Bell (No. 43).

The list, released quarterly by NFLPI (the marketing and licensing arm of the NFL Players Association), is based on total overall sales from both online and traditional retail outlets as reported by more than 80 NFLPI licensees such as Nike, Fanatics, Fathead, McFarlane Toys, Bleacher Creatures, Funko and more.

NFLPI Top 50 Player Sales Rankings (fiscal 2015):