Russell Wilson Tops NFLPI Sales

Seattle Seahawks quarterback Russell Wilson retained the No. 1 ranking for a second consecutive year on the NFL Players Inc.'s Top 50 Player Sales List.

April 6, 2018

Russell Wilson Tops NFLPI Sales

Wilson once again surpassed Denver Broncos quarterback Peyton Manning who ended the year in the No. 2 position, followed by the New England Patriots quarterback Tom Brady (No. 3), San Francisco 49ers quarterback Colin Kaepernick (No. 4) and Green Bay Packers quarterback Aaron Rodgers (No. 5).

In the category breakdown, Wilson outsold all players in Ugly Sweaters, Nike jerseys and vinyl collectible figurine sales from Funko in the licensee’s first year with NFLPI, while Manning led sales of both bobbleheads and socks from FBF Originals.

NFLPI licensees generated retail sales exceeding $1.4 billion during the year.

With five players making the list, including three in the top 10, the Seahawks maintain their

title as the team with the most individual player power at retail.

Four players from the

NFLPI’s Rising 50 list

of future top-selling stars made their debuts on the Top 50: New York Giants wide receiver Odell Beckham Jr. (No. 20), Patriots wide receiver Julian Edelman (No. 41), Steelers wide receiver Antonio Brown (No. 42) and running back Le’Veon Bell (No. 43).

The list, released quarterly by NFLPI (the marketing and licensing arm of the NFL Players Association), is based on total overall sales from both online and traditional retail outlets as reported by more than 80 NFLPI licensees such as Nike, Fanatics, Fathead, McFarlane Toys, Bleacher Creatures, Funko and more.

NFLPI Top 50 Player Sales Rankings (fiscal 2015):

  • Russell Wilson, Seattle Seahawks
    • Peyton Manning, Denver Broncos
      • Tom Brady, New England Patriots
        • Colin Kaepernick, San Francisco 49ers
          • Aaron Rodgers, Green Bay Packers
            • Dez Bryant, Dallas Cowboys
              • Richard Sherman, Seattle Seahawks
                • J.J. Watt, Houston Texans
                  • Marshawn Lynch, Seattle Seahawks
                    • Johnny Manziel, Cleveland Browns
                      • Jason Witten, Dallas Cowboys
                        • Drew Brees, New Orleans Saints
                          • Rob Gronkowski, New England Patriots
                            • LeSean McCoy, Philadelphia Eagles
                              • Andrew Luck, Indianapolis Colts
                                • Clay Matthews, Green Bay Packers
                                  • Tony Romo, Dallas Cowboys
                                    • Brandon Marshall, Chicago Bears
                                      • Calvin Johnson, Detroit Lions
                                        • Odell Beckham Jr., New York Giants
                                          • Jordy Nelson, Green Bay Packers
                                            • Eli Manning, New York Giants
                                              • DeMarco Murray, Dallas Cowboys
                                                • Cam Newton, Carolina Panthers
                                                  • Robert Griffin III, Washington Redskins
                                                    • Nick Foles, Philadelphia Eagles
                                                      • Adrian Peterson, Minnesota Vikings
                                                        • Jamaal Charles, Kansas City Chiefs
                                                          • Earl Thomas, Seattle Seahawks
                                                            • Kam Chancellor, Seattle Seahawks
                                                              • Eddie Lacy, Green Bay Packers
                                                                • Ryan Tannehill, Miami Dolphins
                                                                  • Victor Cruz, New York Giants
                                                                    • Luke Kuechly, Carolina Panthers
                                                                      • Matt Forte, Chicago Bears
                                                                        • Joe Flacco, Baltimore Ravens
                                                                          • Patrick Willis, San Francisco 49ers
                                                                            • Ben Roethlisberger, Pittsburgh Steelers
                                                                              • Troy Polamalu, Pittsburgh Steelers
                                                                                • Demaryius Thomas, Denver Broncos
                                                                                  • Julian Edelman, New England Patriots
                                                                                    • Antonio Brown, Pittsburgh Steelers
                                                                                      • Le’Veon Bell, Pittsburgh Steelers
                                                                                        • Philip Rivers, San Diego Chargers
                                                                                          • Larry Fitzgerald, Arizona Cardinals
                                                                                            • Devon Still, Cincinnati Bengals
                                                                                              • Frank Gore, San Francisco 49ers
                                                                                                • A.J. Green, Cincinnati Bengals
                                                                                                  • Teddy Bridgewater, Minnesota Vikings
                                                                                                    • Wes Welker, Denver Broncos

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