The multi-year equipment sponsorship will kick off in 2018.

NORTH AMERICA–Rogue Fitness, a fitness equipment supplier, has inked an exclusive three-year equipment sponsorship deal with the World’s Strongest Man competition.

The partnership will see Rogue Fitness supply branded equipment to the competition’s events from 2018 until 2020.

The World’s Strongest Man competition is broadcasted worldwide, including on the CBS Sports Network in the U.S. and Channel 5 in the U.K.

Founded in 2006, Rogue Fitness is known for producing and distributing a wide array of Strongman training products including yokes, power sleds, atlas stones, farmer’s walk handles, and specialty bars built above-and-beyond industry standards.