Reese’s Releases NCAA Edition

The Hershey Company’s Reese's brand has launched a line of NCAA Fan Edition printed cups that use edible printing technology.

The 10 different cup designs include imagery of jerseys, basketballs brackets and terminology such as "Double Team" and "Nothing But Net," as well as the NCAA logo. The Reese’s Fan Edition peanut butter cups are available throughout the NCAA Division I Men's and Women's Basketball Championships this month at Target and Walgreens in the U.S.

Reese’s is the official candy partner of the NCAA and title sponsor of the Reese's College All-Star Game.