“Puma’s partnership with City Football Group is the largest deal that we have ever done–both in scope and ambition,” says Bjørn Gulden, chief executive officer, Puma. “We are very excited to partner with City Football Group, whose success, ambition and drive for innovation has seen them setting new standards, on and off the field. We look forward to building the most innovative partnership in football by redefining the sports partnership model both on and off the pitch. We want to maximize on-field performance as well as football culture in areas such as music, gaming and fashion to connect and inspire the fan base of each team.”
“This announcement marks the start of an exciting new chapter for City Football Group,” says Ferran Soriano, chief executive officer,
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