Puma has signed a long-term global partnership with City Football Group including Manchester City and sister clubs in Australia, Spain, Uruguay and China.
Starting in July, Puma will become the official partner of Manchester City FC, Melbourne City FC, Girona FC, Club Atlético Torque and Sichuan Jiuniu FC, supplying all representative teams including men’s, women’s and youth football.
“Puma’s partnership with City Football Group is the largest deal that we have ever done–both in scope and ambition,” says Bjørn Gulden, chief executive officer, Puma. “We are very excited to partner with City Football Group, whose success, ambition and drive for innovation has seen them setting new standards, on and off the field. We look forward to building the most innovative partnership in football by redefining the sports partnership model both on and off the pitch. We want to maximize on-field performance as well as football culture in areas such as music, gaming and fashion to connect and inspire the fan base of each team.”
“This announcement marks the start of an exciting new chapter for City Football Group,” says Ferran Soriano, chief executive officer, City Football Group. “Our relationship with Puma, covering five City Football Group clubs across four continents, will reset the model for sports partnerships on a truly global scale while being locally relevant and authentic for fans around the world. Puma shares our vision for challenging expectations, and we are looking forward to what we believe will be a groundbreaking partnership.”