Guardiola will serve as a brand ambassador and help PUMA develop future apparel and footwear

License Global

July 30, 2019

1 Min Read

PUMA has signed Manchester City FC Manager Pep Guardiola to a partnership agreement.

Guardiola will endorse PUMA products and lend his technical expertise to the Puma Football team to help develop future apparel and footwear. The deal follows the launch of PUMA’s first Manchester City product collection.

"I'm delighted to join the PUMA brand," says Guardiola. "So much of my footballing philosophy and understanding of the game was influenced by Johan Cruyff, who was sponsored by PUMA, and I am proud to follow in his footsteps. I demand the highest levels of performance, and I am looking forward to helping shape the future of PUMA Football to meet the demands of today's game."

Guardiola had a 16-year playing career before becoming a manager. He has previously managed FC Barcelona and FC Bayern Munich. Throughout his managerial career, Guardiola has won 41 major honors.

Read more about:

Manchester CityPUMA

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like