PUMA has created merchandise for Valencia and for LaLiga.
New products come in the form of home, away and third kits for Valencia and official match footballs for LaLiga. The Valencia kits for the 20/21 season come under the banner “Born from Bravery.” Each new kit is influenced by a person or place synonymous with the city including the Silk Exchange, the orange industry and the painter Joaquín Sorolla. The three new kits utilize patterns, prints and colors inspired by the multicultural blends that define the city.
The company has also unveiled the official match footballs to be used for LaLiga Santander and LaLiga SmartBank for the 2020/21 season. The football comes in two iterations: the Accelerate which will be the primary ball for the season in traditional white and the Adrenalina that is available in lemon tonic fluo yellow, which will be used for El Clásico, derbies and other decisive fixtures. Both the Accelerate and Adrenalina are FIFA-quality approved and incorporate the latest technology developed by PUMA.
For PUMA the new offerings add to its recent partnerships with football teams. The company recently debuted Kits for Manchester City and KSI earlier this year.