Sponsored By

PUMA Reveals Borussia Dortmund Cup, PSV and AC Milan Kits

Multiple kits have been announced from PUMA.

License Global

August 20, 2020

2 Min Read
pumakit2.png

Sports company PUMA has unveiled multiple new kits for Borussia Dortmund Cup (BVB), PSV Eindhoven and AC Milan.

The new PSV Eindhoven Third Kit will be worn by the men’s, women’s, youth teams and esports teams in their respective competitions for the 2020/21 season.

The new PSV Eindhoven Third Kit embodies the history and culture of this forward-thinking city, with the red highlights in the graphic paying homage to the city’s GLOW festival. The kit is available from August 20 at PUMA.com, PSVfanstore.com, the PSV Fan Store in the Philips Stadium, the newly opened PSV Eindhoven City Store and at select retailers worldwide.

The new Borussia Dortmund Cup Kit for the 2020/21 season was inspired by the famous Dortmunder U, a piece of architecture that shapes the Dortmund skyline. 

The design of the new BVB Cup Jersey pays homage to the architecture and culture of Dortmund as PUMA continue to craft kits to honor the cultural DNA of the city. The new BVB Cup Jersey is a yellow with a black buttoned collar with individual design accents in the form of square pixels representing the illuminated U seen across the Dortmund skyline.

The new BVB Cup Kit is available at PUMA.com, in the official BVB store, at Shop.Bvb and at select retailers worldwide.

The new AC Milan Third Kit will be worn by the men’s, women’s and youth teams for the 2020/21 season. The Third Kit is inspired by the trail blazing designs of Milan’s Alta Moda.

“Milan is a hub of elegance,” says Casper Stylsvig, chief revenue officer, AC Milan. “Whether it be architecture, design, art or fashion, there are very few that could compete with the city. Playing on the architectural brilliance of Milan for the Home Kit, we wanted to source inspiration from the fashion capital for our Third Kit this season, as a huge part of the city's global identity. The result was a decidedly innovative shirt that immediately met our taste and a colorway that will not only appeal to our AC Milan fan base but to the masses. A beautiful, rich product that showcases the beauty of the Milanese lifestyle and culture to an International audience." 

The new AC Milan Third Kit is available at PUMA.com, PUMA stores, AC Milan official stores, Store.Milan.com and at select retailers worldwide.

Read more about:

PUMA

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like