Puma has announced that it will become the official technical sponsor for Spanish soccer club Valencia CF starting in the 2019/2020 season.

License Global

April 2, 2019

1 Min Read

The long-term partnership will see Puma leverage the Valencia CF brand to produce performance and fashion products for the soccer club’s fan base. Valencia’s new deal comes at the end of its previous five-year licensing agreement with Adidas.

"We are proud to be the new partner of Valencia CF, a club with a great tradition that has some of the most passionate fans,” says Johan Adamsson, director of sports marketing and sports licensing, PUMA. “We are excited to work with the club to deliver premium performance products and support the club in their vision for the future.”

Puma’s deal marks its second partnership with Valencia CF as the fashion brand was an official in-game jersey sponsor for the 1990-1993 seasons. The Valencia CF deal will continue Puma’s long licensing history with international soccer clubs including Manchester City and its sister clubs.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like