Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
July 5, 2019
Soccer club Manchester City and sportswear brand Puma have debuted the team’s new 2019/2020 kits.
The new home and away kits are the first design partnership between the two brands. Jerseys in the collection are designed to pay tribute to the industrial and cultural heritage of Manchester, U.K.
PUMA’s design includes a woven jacquard wave pattern running through the shirts, which are a nod to the industrial revolution in the city. And the team color of blue is highlighted with purple, a color previously used in historic club away kits that are being used on the home shirt for the first time.
The kit also takes inspiration from former Manchester nightclub The Haçienda, which was once a popular spot for emerging music artists. Using black as a base color, the away kit features yellow stripes on the left shoulder in reference to The Haçienda’s former graphic identity.
“The partnership between Manchester City and PUMA goes beyond football,” says Adam Petrick, global brand marketing director, PUMA. “We want the club’s global fans and local Mancunians to all feel invested in this, and it starts with combining our very creative kit designs with authentic stories from Manchester’s history and music scene.”
Along with the kits, PUMA and Manchester City have launched a full range of Stadium, Teamwear and Fanwear, showcasing the design and style collections.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Mallet London, Smiley Launch Capsule CollectionFeb 29, 2024
Borussia Dortmund, Legends Enter Long-Term PartnershipFeb 29, 2024
UTA, Los Angeles Fire Department Foundation Announce PartnershipFeb 29, 2024
Taco Bell, Tajín Blend Flavors in Limited-Time MenuFeb 29, 2024