Sports brand Puma celebrates the 120th anniversary of the founding of AC Milan with a new commemorative jersey and capsule collection.

License Global

December 4, 2019

1 Min Read

Puma has released a commemorative jersey and a capsule collection for AC Milan’s 120th anniversary.

Established by Englishman Herbert Kilpin on Dec. 16, 1899, the Milan Football and Cricket Club was the first football team formed in Milan and is today recognized as one of the giants of the game. With 48 major honors, including seven European titles, the Rossoneri kit has graced some of the world’s biggest games, epitomizing excellence and passion.
The jersey features design elements commemorating the 120th anniversary, including Herbert Kilpin’s club founding statement printed on the jersey, which reads: "We’re going to be a team of devils. Our colors will be red like flames, and black like our opponents' fear!"

Additional features include commemorative sign-off and shirt highlights featured in gold.
The limited-edition match kit comes in special packaging. Only 1,899 units will be sold. In addition to the match kit, a wider collection featuring fan tee, T7 track jacket, a cap, a scarf and a heritage football is available.
The 120th anniversary kit and capsule collection is available to buy at AC Milan official stores,, Puma stores and leading football retailers.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like