Professional Fighters League has announced a partnership with CAA Sports Licensing to serve as the exclusive trademark licensing representative for the PFL across a wide range of product categories globally, including athlete fight kits, fan apparel, video & mobile gaming and training & fitness.
PFL was the first in MMA to have a true sport season format, with fighters competing in a Regular Season, Playoffs and Championship for a million-dollar title. PFL’s proprietary SmartCage captures and delivers real-time fighter data and analytics that is integrated into the broadcast and on digital and social platforms. This includes punch speed and fighter tracking, with kick speed, heart rate and caloric burn to be introduced in 2021.
“The Professional Fighters League is excited to partner with industry leader CAA Sports Licensing as we continue to grow the PFL brand and globally expand our consumer products and memorabilia business,” says Peter Murray, chief executive officer, Professional Fighters League. “The league’s partnership with CAA Sports Licensing will accelerate PFL’s brand presence in retail and e-commerce, while also providing passionate MMA fans from around the world the opportunity to access new, innovative PFL products across athlete performance gear, fan apparel, video and mobile gaming, training and fitness and much more.”
PFL is the latest brand to sign with CAA Sports Licensing. The brand joins the PGA TOUR; FC Barcelona; Premier League clubs Liverpool FC, Arsenal FC, Manchester City FC and Tottenham; the Kentucky Derby; and the Harlem Globetrotters, among others in the portfolio.
“We are thrilled to partner with the Professional Fighters League, an organization that is reimagining the sport of MMA on a global scale,” says Kit Walsh, co-head, sports licensing, CAA Sports Licensing. “MMA is the fastest growing sport in the world and we are very excited to work with an innovative brand like the PFL whose product, both inside and outside the cage, truly resonates with fans and consumers around the world. We look forward to collaborating with the league to further build their brand and connect directly with fans through licensed products.”