July 31, 2021
The first list of the season is based on sales of all officially licensed NFL player merchandise, tracking year-to-date preseason results March 1-May 31. The list comprises the only verified rankings of NFL player product sold from online and traditional retail outlets as reported by more than 75 NFLPA licensees. Licensed product across hardline, apparel, digital and unconventional categories include items such as: game jerseys, T-shirts, hoodies, bobbleheads, plush toys, socks, face coverings, headbands, figurines, wall decals, backpacks, pennants, photos, drinkware, pet products and many more.
The top 10 players among all officially licensed product sold are:
- Tom Brady, QB, Tampa Bay;
- Patrick Mahomes II, QB, Kansas City;
- Dak Prescott, QB, Dallas;
- Joe Burrow, QB, Cincinnati;
- CeeDee Lamb, WR, Dallas;
- Justin Fields, QB, Chicago;
- Ezekiel Elliott, RB, Dallas;
- Trevor Lawrence, QB, Jacksonville;
- Rob Gronkowski, TE, Tampa Bay; and
- Josh Allen, QB, Buffalo.
Either Tom Brady or Patrick Mahomes has led quarterly rankings 12 straight times since October 2018. Brady’s supremacy includes topping the year-end sales chart a record four times and appearing among the top three, 24 times – including 12 straight – since the list was introduced in 2014.
Chase Young, Davante Adams, CeeDee Lamb and Dak Prescott rocketed from the NFLPA’s year-end list to first quarter rankings. Young surged 26 spots (No. 39 to No. 13), Adams 18 spots (No. 45 to No. 27), Lamb 14 spots (No. 19 to No. 5) and Prescott 10 spots (No. 13 to No. 3).
In addition to eight 2021 NFLPA Rising Stars (rookies and veterans) making the list – Trevor Lawrence, Justin Fields, Zach Wilson, Trey Lance, Najee Harris, Jalen Hurts, Justin Jefferson and Darren Waller – two additional veterans made their Top 50 debut with Devin White and Henry Ruggs III (Ruggs III was also a Rising Stars member in 2020).
Linebacker Devin White debuted at No. 17, the highest-ranked defensive player since the start of the 2020 season. Seven defensive players appear in the rankings, the most on a preseason list since the 2019 season.
Three quarterbacks made moves to new markets following the season, which project on this first quarter list: Matthew Stafford (LA Rams), Carson Wentz (Indianapolis) and Jared Goff (Detroit).
The most popular Fanatics-branded and Nike jerseys were Tom Brady, Dak Prescott, Joe Burrow, Justin Fields and Patrick Mahomes. Additionally, the most customizable jerseys, T-shirts and hoodies sold from Fanatics featured Brady, Mahomes, Burrow, Fields and Rob Gronkowski. The best-selling Fathead wall decals and cutouts featured Patrick Mahomes, Tom Brady, Dak Prescott, Lamar Jackson and Josh Allen.
Funko reported sales of Pop vinyl collectibles were led by Patrick Mahomes, Tom Brady, Lamar Jackson, Aaron Rodgers and Nick Bosa. The top five best-selling players in youth apparel from Outerstuff included a mix of rookies and veterans: Justin Fields, Joe Burrow, Trevor Lawrence, Tom Brady and Patrick Mahomes.
Aaron Rodgers, Dak Prescott, Khalil Mack, Patrick Mahomes and Ezekiel Elliott led in sales of figurines and squishy toys from Party Animal. Tom Brady and Devin White led sales of commemorative coins, puzzles and trains from Bradford Exchange. Tom Brady also led sales of JUNK athletic headbands and pet accessories and apparel from Pets First. T-shirt maker BreakingT saw big sales from rookies Justin Fields, Trevor Lawrence, DeVonta Smith (not among the Top 50), Trey Lance and Zach Wilson.
Socks from FBF Originals, Rock ‘Em and Strideline were led by Patrick Mahomes, Tom Brady, Trevor Lawrence, Aaron Rodgers and Russell Wilson.
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