Brand licensing agency, All American Licensing, has been appointed by Relativity Worldwide as its exclusive brand licensing agent for PowerTown Wrestling, a line of collectible action figures featuring iconic wrestlers from the past eight decades.  

The licensing and merchandising program will focus on a broad range of categories, including apparel, accessories, games, social expressions, food and beverage, home furnishings and more, with some licensed products to be released as soon as this fall. 

“We are pleased to ‘get in the ring’ with All American Licensing to develop a merchandising program for PowerTown Wrestling,” says Steve Rosenthal, co-founder, managing partner, Relativity Worldwide. “Based on the incredibly successful launch of the action figures, we are eager to provide our loyal fanbase with more options for them to collect and honor these iconic wrestlers of yesteryear.”  

PowerTown Wrestling is a new line of original collectible wrestling action figures comprising legends of the sport from the past eight decades. The brand launched fall 2022 with its Series 1 Ultra collection featuring six iconic pro wrestling personalities: Verne Gagne, Lou Thesz, Stan Hansen, Bruiser Brody, Magnum TA and Kerry Von Erich. Each 7-inch scale Ultra figure is showcased with personalized accessories, ring-wear and championship title belts. An Ultra Series 2 line is in development, with a fall release date. 

Related:Exclusive: Lion Forge Animation Taps All-American Licensing for ‘Iyanu: Child of Wonder’

“Working with a brand such as PowerTown Wrestling opens the door to so many different categories and product extensions, making the possibilities almost endless,” says Don Rothwell, partner, All American Licensing. “Couple that with the brand’s loyal fanbase, and we have the makings for an incredibly successful licensing program. We already have strong interest in the brand, and some initial products may be available as early as this fall.”