The licensing and merchandising program will focus on a broad range of categories, including apparel, accessories, games, social expressions, food and beverage, home furnishings and more, with some licensed products to be released as soon as this fall.
“We are pleased to ‘get in the ring’ with
to develop a merchandising program for PowerTown Wrestling,” says Steve Rosenthal, co-founder, managing partner, Relativity Worldwide. “Based on the incredibly successful launch of the action figures, we are eager to provide our loyal fanbase with more options for them to collect and honor these iconic wrestlers of yesteryear.”
PowerTown Wrestling is a new line of original collectible wrestling action figures comprising legends of
“Working with a brand such as PowerTown Wrestling opens the door to so many different categories and product extensions, making the possibilities almost endless,” says Don Rothwell, partner, All American Licensing. “Couple that with the brand’s loyal fanbase, and we have the makings for an incredibly successful licensing program. We already have strong interest in the brand, and some initial products may be available as early as this fall.”
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.