All American Licensing will expand PowerTown Wrestling’s licensing program into more categories.

License Global

May 8, 2023

1 Min Read
Powertown logo.
Powertown logo.Powertown

Brand licensing agency, All American Licensing, has been appointed by Relativity Worldwide as its exclusive brand licensing agent for PowerTown Wrestling, a line of collectible action figures featuring iconic wrestlers from the past eight decades.  

The licensing and merchandising program will focus on a broad range of categories, including apparel, accessories, games, social expressions, food and beverage, home furnishings and more, with some licensed products to be released as soon as this fall. 

“We are pleased to ‘get in the ring’ with All American Licensing to develop a merchandising program for PowerTown Wrestling,” says Steve Rosenthal, co-founder, managing partner, Relativity Worldwide. “Based on the incredibly successful launch of the action figures, we are eager to provide our loyal fanbase with more options for them to collect and honor these iconic wrestlers of yesteryear.”  

PowerTown Wrestling is a new line of original collectible wrestling action figures comprising legends of the sport from the past eight decades. The brand launched fall 2022 with its Series 1 Ultra collection featuring six iconic pro wrestling personalities: Verne Gagne, Lou Thesz, Stan Hansen, Bruiser Brody, Magnum TA and Kerry Von Erich. Each 7-inch scale Ultra figure is showcased with personalized accessories, ring-wear and championship title belts. An Ultra Series 2 line is in development, with a fall release date. 

Related:Exclusive: Lion Forge Animation Taps All-American Licensing for ‘Iyanu: Child of Wonder’

“Working with a brand such as PowerTown Wrestling opens the door to so many different categories and product extensions, making the possibilities almost endless,” says Don Rothwell, partner, All American Licensing. “Couple that with the brand’s loyal fanbase, and we have the makings for an incredibly successful licensing program. We already have strong interest in the brand, and some initial products may be available as early as this fall.” 

Read more about:

All American Licensing

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like