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Polo Assn. Appoints APAC Agent

Polo Assn. Appoints APAC Agent

The Hurlingham Polo Association has appointed Pacific Licensing Studio to develop a range of clothing and luxury products across China and the South East Asia region.

The Hurlingham Polo Association, polo’s oldest governing body, has appointed Pacific Licensing Studio to help develop a range of branded clothing and luxury consumer products across China and the South East Asia region.

The products will capitalize on the brand's new identity, which was created to celebrate HPA's 140th anniversary. Planned items include polo shirts and jackets, as well as a diverse range of fashion accessories such as leather goods and lifestyle accessories.

“The HPA brand is an incredibly exciting one; it is quintessentially British yet international, traditional yet modern, and it speaks of genuine luxury and exclusivity; all of which are highly desirable for the modern Asian consumer," says Neal Rudge, partner, PLS. "We look forward to launching the brand across the region and seeing the resultant growth of the HPA as a result.”

“Our announcement to award the licensing agreement to PLS for the APAC region represents the next step on our exciting journey as a brand, and a very significant step indeed," says Oliver Hughes, deputy chief executive, HPA. "We are fully confident that PLS will facilitate the HPA brand becoming accessible to millions of consumers in the region whilst simultaneously preserving the heritage, values and ethos of the HPA brand.”

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