Philadelphia Eagles Soar into Suds with Bud Light
The Philadelphia Eagles has teamed with Bud Light for a limited-edition commemorative pack that celebrates the team’s Super Bowl LII victory.
The special pack, dubbed the “Philly Philly,” contains individually numbered packages, a 25 oz. Bud Light aluminum bottle and two specially-designed Bud Light glasses etched with the term “Philly Special,” one of the team’s best-known plays.
The product was inspired by the play called “The Philly Special” and the “Dilly Dilly” campaign.
Bud Light has released 20,418 packs, a nod to the date the Eagles won, Feb. 4, 2018.
"Bud Light's commemorative 'Philly Philly' pack is the perfect way for Eagles fans to relive and celebrate the first Super Bowl victory in franchise history," says Brian Napoli, vice president, corporate partnerships, Philadelphia Eagles. "Bud Light played an integral role in our team's championship journey last season. We appreciate their unwavering support and look forward to collaborating with them in the future on more unique ways to engage our passionate fan base.”
The Philadelphia Eagles commemorative packs are set to hit store shelves Aug. 16, the day of the Eagles’ pre-season match against Super Bowl rivals the New England Patriots.