Perry Ellis Announces Partnership with the NHLPerry Ellis Announces Partnership with the NHL

The new athletic partnership will feature Matthew Tkachuk of the Florida Panthers.

License Global

January 24, 2025

3 Min Read
Matthew Tkachuk in Perry Ellis International NHL
Matthew Tkachuk in Perry Ellis InternationalNHL

Perry Ellis International, (PEI), National Hockey League Players' Association (NHLPA) and National Hockey League (NHL) have announced an official 4 Nations Face-Off U.S. partnership. This partnership will introduce the elevated, versatile style philosophy of Perry Ellis to the passionate NHL community and further deepen the brand's growing presence within the intersection of sports and fashion. 

The partnership will create moments for NHL fans and players to experience Perry Ellis' signature quality craftsmanship and its modern take on classic sports styles. The NHL and NHLPA will host the 4 Nations Face-Off tournament, featuring NHL players from Canada, Finland, Sweden and the United States from Feb. 12-20. The Bell Centre in Montreal and TD Garden in Boston will serve as the host venues and cities for the seven-game tournament. 

"As a brand, we're increasingly finding ourselves drawn to the incredible communities in sport," says Oscar Feldenkreis, president, chief executive officer, Perry Ellis International. "After years of reimagining our modern, All-American style and finding success in other sports partnerships, we are thrilled to be teaming up with the NHL and NHLPA to continue demonstrating how fashion is driving a cultural movement within the sports community." 

Related:PUMA Unveils Creativity Pack Featuring Neymar Jr. and LaMelo Ball

Starting this month, NHL Florida Panthers and 4 Nations Face-Off USA forward, Matthew Tkachuk, will be across Perry Ellis channels to promote key products perfect for avid hockey fans ready to level-up their style game. Tkachuk will also serve as Perry Ellis' Off-Ice Ambassador during the tournament, and beyond the 4 Nations Face-Off, Tkachuk will be featured in content for the brand throughout this NHL season, including in a series of photos and videos. 

Starting this month, NHL fans will begin to see a familiar face in Perry Ellis content as one of the League's top players, Florida Panthers and 4 Nations Face-Off USA forward Matthew Tkachuk takes center ice across Perry Ellis channels to promote key products perfect for avid hockey fans ready to level-up their style game. Tkachuk will also serve as Perry Ellis' Off-Ice Ambassador during the tournament, and beyond the 4 Nations Face-Off, Tkachuk will be featured in content for the brand throughout this NHL season, including in a series of photos and videos. 

"We are excited to welcome Perry Ellis to the NHL family to engage our passionate fans in the United States around 4 Nations Face-Off," says Max Paulsen, vice president, global business development, NHL. "The brand has done a tremendous job bridging the cultural intersection of sports and fashion, and this breakthrough partnership allows our League to be a part of that greater conversation. We're excited to see how they engage with our fans and for our fans to experience what Perry Ellis has to offer." 

Related:Licensing International to Host Third Annual Sports Licensing Summit In NYC

"Perry Ellis has done an excellent job showcasing Matthew's personality and versatility with and through their product line, and we look forward to their support of the NHLPA members representing USA at the 4 Nations Face-Off," says Eric Epstein, director, sponsorship and player marketing, NHLPA. "While the players focus on bringing their best on the ice in Montreal and Boston, we know Perry Ellis will have them ready for any occasion off the ice." 

As an official 4 Nations Face-Off partner, Perry Ellis will provide tailored looks for USA players as they prepare to take on Canada, Finland and Sweden. With a modern twist on timeless American style, the brand will elevate each USA player's personal style. Perry Ellis branding will also be featured on the NHL's Digitally Enhanced Dasherboards during all nationally televised 4 Nations Face-Off games on ABC, ESPN and TNT and receive in-arena branding during games in Boston. 

Related:CFMOTO Aspar Team Partners with Memento Exclusives

Perry Ellis will engage NHL fans at the 4 Nations Face-Off Fan Village in Boston from Feb. 15-17, 2025. There, fans will experience the brand's latest collection and try on their favorite look captured by a free caricature artist. Additional 4 Nations Face-Off Fan Village details will be announced at a later date. 

This is the first step towards a deeper multiyear partnership between the fashion giant and the NHL. Fans of both Perry Ellis and the NHL can expect further partnership activations post 4 Nations Face-Off and in future NHL seasons at NHL events as part of a separate multiyear partnership between the NHL and Perry Ellis.

About the Author

License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for daily updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like