Paris Saint-Germain FC has announced it is expanding its partnership with Fanatics and sport retailer, Lids. As part of the club’s ongoing partnership, Paris Saint-Germain will entrust Lids, which is partly owned by Fanatics, to oversee operations for the club’s European locations to create a consistent retail experience in Europe and North America. 

Following the successful opening of the Fanatics and Lids-operated PSG stores in Los Angeles in 2021 and New York early this year, the partnership will now expand to Europe, with Lids set to manage operations for the two stores and new club locations. 

The Paris Saint-Germain stores in Europe will feature the club’s concept with an exclusive range including team jerseys, headwear, accessories, fashion collections and products per location. 

The stores will also include customization stations, a signature feature available in most Lids retail stores, where consumers can customize their Rouge and Bleu products on-site.  

“We are looking forward to continuing this successful partnership with a club as iconic as Paris Saint-Germain,” says Lawrence Berger, co-founder and partner, Ames Watson, owner of Lids, and chairman, FanzzLids Holdings. “This latest expansion allows us to bring our unparalleled in-store experience to the PSG brand in Europe, while providing new retail capabilities and shopping opportunities to the market.” 

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“This strategic alliance with Lids is an important step for the club, which is one of the few international clubs to have so many stores of its own internationally,” says Fabian Allègre, brand director, Paris Saint-Germain. “The opening of this new chapter will allow us to address the European market with a partner who is a pure player in retail. Our ambition is great and it was essential to structure ourselves to meet the growing demand of our fans by providing them with our own retail experience.” 

The expansion will broaden Lids’ brick-and-mortar footprint as the retailer plans to continue scaling globally, together with the football club.