Panini U.K .and Ireland have launched their new season NFL/NFL Players Association sticker collection into the U.K. and Irish markets.

Panini has curated a third collection of circa 560 stickers and 100 trading cards which feature fan favorites from all 32 National Football League teams.

The collection is currently available in WH Smith, ASDA, Martin McColl’s, Easons, One Stop and Independent newsagents.

To raise awareness for the sport and the product, Panini is running free album sampling campaigns for U.K. NFL fans. Marketing activity will feature influencer activity and sampling campaigns with schools across the U.K. in time to fire up fans for the upcoming 2021/22 season kick off.

“With the London games kicking off the season, we are excited to once again provide fans with the collaboration that has become a staple for some and hobby for many,” says Chris Clover, marketing head, Panini. “We are proud partners of the NFL and NFLPA as these collaborations have not only been opportunities for amazing continuous growth, but also an opportunity for the fan community to come together and learn more about their favorite sport.”