PacSwell to Lift Charles Atlas Brand

NORTH AMERICA–The Charles Atlas brand has tapped Pacific Swell Brands to represent the late fitness icon for licensing.
License Global

April 18, 2018

PacSwell to Lift Charles Atlas Brand

Through the new partnership, Pacific Swell will leverage Atlas’ legacy across various media to extend the brand into new categories including apparel, accessories, collectibles, publishing, nutrition supplements, beverages, costumes, gift and novelty, gaming, promotions and more with a focus on younger audiences.

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