PacSwell to Lift Charles Atlas Brand
NORTH AMERICA–The Charles Atlas brand has tapped Pacific Swell Brands to represent the late fitness icon for licensing.
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Through the new partnership, Pacific Swell will leverage Atlas’ legacy across various media to extend the brand into new categories including apparel, accessories, collectibles, publishing, nutrition supplements, beverages, costumes, gift and novelty, gaming, promotions and more with a focus on younger audiences.
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