Online store will offer exclusive headwear and apparel not available at shows or stores.

Nitro Circus has unveiled its new online store, Shop.NitroCircus.com.

The site’s initial rollout will include exclusive headwear from licensee ’47 and new Nitro Circus apparel not available at shows or in retail stores.

The online store will also launch with an assortment of t-shirts, sweatshirts and hats in men’s, women’s, boys’ and girls’ sizes that will feature new designs and collections that are the result of a collaborative process spearheaded by the Nitro Circus design team.

“The site is a huge step forward for Nitro Circus, not only from a revenue standpoint but also for brand growth,” says Mike Porra, chief executive officer and creative director, Nitro Circus. “At the same time, it helps us connect with our fans and gives them another way to experience Nitro Circus.”

The online store represents the first phase of Nitro Circus’ licensing and consumer products strategy. In the coming months, the company plans to unveil an expansive collection around the world in categories such as sporting games, toys, video games and more.

“This is the first step in a comprehensive plan extending our licensing range into consumer products,” says Peter Maule, global head, licensing, Nitro Circus. “Going forward, we will apply the dynamic brands of both Nitro Circus and our athletes to reach fans worldwide.”

Shop.NitroCircus.com is a joint venture between Nitro Circus and its licensing agency in Australia and New Zealand, Velocity Brand Management. The new website is live now.