The new toys can also be used with a co-branded AR mobile app, which allows consumers to add special effects to their stunts.
The new, co-branded toys will feature a variety of characters–such as 10 Gallon Ted, Moto Maddy, Hairy Jerry, Boo Boo Giggles and Mr. Lathers–equipped with Nitro Circus’ trademark contraptions. The toys can also be used in conjunction with the “Hexbug Nitro Circus Augmented Reality” mobile app, which allows consumers to add special effects to their stunts using the provided mobile phone stabilizer and AR cards.
A number of ramp sets are also available.
The Hexbug Nitro Circus stunt toys are now available at Target and online at Target.com. The range will also launch at Toys “R” Us and other retailers throughout North America this year.
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