Action sports entertainment brand expands its lineup with bikes for adults and kids.

Nitro Circus has partnered with Hyper Bicycles to create and distribute a range of Nitro Circus-inspired bicycles.

Hyper Bicycles’ new range will include branded BMX bikes, mountain bikes and both 6- and 12-volt electric motorbikes for adults and kids. The new Nitro Circus bicycles will be distributed to Hyper’s extensive retail network and are slated to hit retailers next year.

“We see a strong synergy between the Hyper and Nitro Circus brands,” says Clay Goldsmid, chief executive officer, Hyper Bicycles. “We share a dedication to action sports and competition with the crowds that come out to see Nitro Circus and the loyal customers who have supporter Hyper for more than 25 years.”

Additionally, the multi-year agreement establishes Hyper as the official bike of Nitro Circus.

“X Games medalists and Olympic champions have chosen Hyper Bicycles for their tremendous quality and cutting-edge innovation,” says Peter Maule, global head, licensing, Nitro Circus. “That credibility, built over Hyper’s 26-year history, speaks volumes and is perfectly aligned with the Nitro Circus brand. Having such an established partner in this important category is definitely a major win for us.”