Nitro Circus, Street League Skateboarding, Superjacket Productions Merge

Joe Carr has been tapped to lead the combined company as chief executive officer.
License Global

January 17, 2020


Nitro Circus, Street League Skateboarding and Superjacket Productions have merged into a new company: Thrill One Sports and Entertainment. Thrill One immediately becomes the world’s largest independent action sports operator and media company with this merger.

The merger also sees Joe Carr, former UFC and World Surf League senior executive, tapped as chief executive officer.

“This groundbreaking alliance combines three prized brands into a single entity, transforming what has historically been a fragmented landscape into the biggest platform in action sports,” says Carr. “Action sports are enjoying a renaissance right now with Olympic inclusion in 2020, the democratization of media and the worldwide fan base at an all-time high. I look forward to working with our athletes and talented management team to drive organic growth in our existing businesses while also identifying potential M&A opportunities and complimentary IP.”

Thrill One Sports and Entertainment will hit the ground running in

2020, with more than 30 events scheduled worldwide across its portfolio. The company will also produce more than 100 hours of live sports and deliver more than 175 episodes of original programming this year.

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