This partnership is indicative of the strong ties that Nitro Circus has with the southern hemisphere; Nitro Circus was based out of Australia for five years prior to its 2014 move to the U.S. Nitro Circus Live’s current marathon world tour, featuring over 170 dates through 2016, includes sold-out shows in Australia and New Zealand.
“We are thrilled to announce our new partnership with VBM and feel that this is a great opportunity to extend the Nitro Circus brand in a very important region for our company,” says Peter Maule, global head of licensing, Nitro Circus. “VBM has a tremendous track record developing exceptional licensing and retail programs with some of the biggest names in sport. We can’t wait to get started.”
VBM will seek out licensing in home entertainment, video games, apps, mobile, toys, apparel, publishing, hard and soft goods for
“We are extremely excited to be appointed by Nitro Circus to work with them on the rollout of their licensing program,” says James Ashworth, chief executive officer, VBM. “We are already in discussions with a variety of potential partners in Australia and New Zealand and are working closely with Nitro Circus around their global partnerships program.”
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