April 6, 2018
Ride-on toys to be based on the vehicles Nitro Circus’ athletes will ride in upcoming tour.
Action sports brand Nitro Circus has partnered with Tech 4 Kids to develop a new range of branded ride-on toys.
Tech 4 Kids range will include scooters, drift bikes, skateboards, pogo sticks and wagons based on the vehicles Nitro Circus athletes will ride during the upcoming series of Nitro Circus Live tours.
“We are very excited about this multi-year partnership with industry leader Tech 4 Kids,” says Peter Maule, global head, licensing, Nitro Circus. “Their creative design and technology will bring real innovation to this category and put smiles on kids’ faces all around the world.”
The new toy range is the first phase of Nitro Circus’ consumer products rollout, which includes a range of sporting goods, toys, apparel and video games.
The ride on toys will be available online and at retailers worldwide in spring 2017.
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