Action sports entertainment brand expands its apparel lineup with undergarments.
Through the partnership, Ethika will release a signature Nitro underwear line for men and boys inspired by the achievements of the sports entertainment company’s athletes. Additional details regarding the collection will be announced at a later date.
“Ethika has been worn by the athletes since the birth of Nitro Circus,” says Danny Evans, vice president, marketing, Ethika. “We are excited to combine the Nitro ideas and designs with our expertise in the underwear category. We will be offering the styles as part of our youth line as well so there will be something for the whole family.”
The new underwear range will be available at major retail locations and online in 2017.
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