License Connection and The Licensing Locomotive will take on licensing in Europe for the action sports company.
License Connection has signed on for the Benelux region while The Licensing Locomotive will take on the action sports brand in Spain, Portugal and Central Eastern Europe.
“It’s amazing for us to start working with Nitro Circus and launch a comprehensive licensing program in Central Eastern Europe and Iberia,” says Pablo Cabezas, business development manager, The Licensing Locomotive. “Our team has a great deal of experience with this type of property and is very enthusiastic about the possibilities for Nitro Circus. Our plan is to start with key categories like apparel, sporting goods and toys in the major countries in these regions, such as Spain and Poland, then progressively expand.”
In addition, Nitro Circus has signed direct-to-retail agreements with Blue in the U.K. and The Warehouse in New Zealand. It also plans to
“We are excited to partner with License Connection and The Licensing Locomotive,” says Cassie Dombrowski, director, global licensing, Nitro Circus. “For half a decade Europe has been such a highlight of our live tours. So, teaming up with industry leaders who have extensive experience in these key territories is a tremendous opportunity to expand on our brand footprint.”
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