Branding Streams is on board to support the action sports brand through a comprehensive licensing campaign.
Branding Streams will now represent the action sports entertainment brand in the country as well as develop a full range of consumer products for the market.
“We are very excited to work with Branding Streams as we launch our Canadian campaign,” says Peter Maule, global head, licensing, Nitro Circus. “We have connected with Canadian fans in a big way over the past year, and after packing venues in Toronto, Montreal, Vancouver, Edmonton and other cities across the country we look forward to taking things to the next level.”
Nitro Circus began licensing in full-force in 2015 and will continue to roll out a global collection featuring sporting goods, toys, video games and more in the coming months.
“Driving Nitro Circus as a brand, and fostering licensee and retailer relationships, is very exciting for Branding Streams,” says Karen Gagnon, president, Branding Streams. “Live action sports, as a consumer category,
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