The bicycle roll out also marks the action sports brand’s first hard goods intiatiive at retail as well as the next phase of its partnership it Hyper Bicycles.
The initial product assortment will include the 20-inch Hyper Nitro Circus BMX Bike, which is available in both black and red, as well as the 16-inch Moto Hyper Nitro Circus Bike, which features motocross-style fenders and authentic Nitro Circus graphics.
The product release also marks Nitro Circus’ first hard goods initiative at retail as well as the next phase of its multi-year partnership with Hyper Bicycles.
“This is a big step for us and I am thrilled to take it with such an established industry leader,” says Peter Maule, global head of consumer products, Nitro Circus. “Hyper Bicycles’ proven track record and top-notch quality speaks volumes, providing credibility that gives such a strong halo effect for our brand as a whole.”
The Nitro Circus bikes are now available online at Walmart.com and will launch in-store this Monday, Nov. 6.
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