April 6, 2018
Lisle International will help expand brand's presence in U.K., Ireland and Scotland.
Lisle International will now develop a full range of Nitro Circus consumer products for the U.K. and Eire, both of which are key territories for the brand. Nitro Circus has sold out numerous shows on multiple tours in the U.K., and will perform in London’s O2, Manchester Arena and Glasgow’s SSE Hydro in February 2016.
The brand is looking for partners to integrate consumer products into its range of assets including original TV content, digital programming, athlete endorsements and global touring. Key product categories for the brand include home entertainment, video games, apps, toys, apparel and publishing.
“We are thrilled to announce our new partnership with Lisle International Licensing," says Peter Maule, global head of licensing, Nitro Circus. "Lisle International has had tremendous success with major lifestyle and entertainment brands worldwideand has created exceptional licensing and retail programs for its clients.”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.