Sports lifestyle brand grows with exclusive apparel, headwear.

Nitro Circus has tapped ’47, a sports lifestyle brand, to be the exclusive headwear and apparel partner for all Nitro Circus sponsored athletes.

The two-year agreement will also give ’47 the rights to distribute and sell Nitro Circus-branded headwear and apparel at sporting goods and specialty retailers globally. ‘47 has also been granted various image, video and social media rights to feature Nitro Circus athletes.

“We are thrilled to team up with ’47 on a collection that is 100 percent in line with Nitro’s brand essence,” says Peter Maule, global head, licensing, Nitro Circus. “This fully integrated agreement is the next step in our licensing strategy as we continue to see new and innovative ways to partner with top tier organizations. Both parties are equally vested and totally aligned for mutual success.”

The ‘47 products are slated to launch next spring.