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Nike Teases London ‘Track & Field c/o Virgil Abloh’ Event

Nike teams with London creatives to bring a new type of experience to the city.

Nike has teased a multi-disciplinary collaboration with London creatives to bring a new type of experience to the city.

While few details have been revealed, the mysterious “game show”sport collaboration includes designer Virgil Abloh, fashion brand Off-White, music agency Bone Soda and, of course, sports apparel giant Nike.

According to the Bone Soda Instagram page and the Nike London website, the partnership between the four creative brands will bring 12 teams together in an event described as “Sports Day meets Takeshi’s Castle.”

This live, one-off experience is exclusive to those on a first-come, first-serve waiting list, with the full experience revealed to those in attendance on Nov. 9.

The the day will include food, music, live events and DJs, and attendants who RSVP are the only ones to be told the secret London location.

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