September 14, 2020
The acquisition will expand Nike’s share in soccer, a key growth category for the company. Since the early 1990s, Nike has grown its soccer revenues from about $40 million to approximately $1.5 billion. Umbro sells products directly or through licensees in more than 90 countries and has sports marketing relationships with many soccer players, teams and leagues, including the England national team.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.