Nike Adds Ja Morant to its Roster

Morant is Nike Basketball’s first Gen Z signature athlete.
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January 3, 2023

Ja Morant.
Ja Morant.Nike Basketball


Basketball has introduced the newest star to its signature roster: Ja Morant. 

Morant is Nike Basketball’s first Gen Z signature athlete. His style of play represents the evolution of the game, igniting a spark in modern basketball culture.  

“Nike is honored to partner with Ja Morant to serve the future of athletes and sport,” says Scott Munson, vice president, global men's basketball, Nike. “Morant, Nike Basketball’s first Gen Z signature athlete, is a revolutionary player who quickly became a global star with his unmatched athleticism and exciting style of play. His authentic personality, deep love for his community and family and joy for the game make him very special – on and off the court. We are thrilled to add Morant to our signature roster and can’t wait for everyone to learn more about his first shoe, the Nike Ja 1.” 

Morant’s signature logo is inspired by his dynamic precision and determined approach to the game. The logo features a stylized “JA” sitting above a chevron, which

represents both a directional nod to the verticality, speed and sharpness of Morant’s game, and his ability to rise above all obstacles. When Morant was overlooked and under-recruited in college, his motto, “Beneath No One,” fueled the workouts that helped develop him into a player who is defining the future of basketball.

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