NHRA Speeds Off with JRL Group

The National Hot Rod Association partners with JRL to find licensing deals across verticals.

License Global

July 17, 2019

1 Min Read

The National Hot Rod Association has appointed the JRL Group to manage and expand a comprehensive licensing program for its NHRA brand.

NHRA is the world’s largest motorsports sanctioning body. Since its inception in 1951, it has been a leading force in the world of drag racing. It currently fields race teams with more than 11,000 horsepower that reach extreme speeds of more than 300 miles per hour in just under four seconds.

The JRL Group will be responsible for handling licensing opportunities for the drag racing syndicate. The agency will pursue deals in the following categories:

  • Lifestyle apparel and accessories;

  • Automotive tools and accessories;

  • Garage accessories;

  • Electronics;

  • Housewares;

  • Toys;

  • Gifts and novelties;

  • Collectibles;

  • Publishing and

  • Outdoor recreation.

“For decades, the NHRA has been recognized as the preeminent sanctioning body in motorsports with not only legendary teams and drivers racing down the track, but extremely loyal fans that are passionate about the sport they love,” says Andrew Lieb, president, JRL Group. “We are very excited about the licensing opportunities, and we plan to leverage the NHRA’s rich heritage as well as best-in-class reputation to deliver high-quality products for these loyal fans.”

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like