NHL, NHLPA Score with Adidas

The National Hockey League and National Hockey League Players’ Association have partnered with Adidas for the World Cup of Hockey 2016 uniforms.

April 6, 2018

NHL, NHLPA Score with Adidas

Hockey league unveils World Cup of Hockey uniforms.

The National Hockey League and National Hockey League Players’ Association have partnered with Adidas for the World Cup of Hockey 2016 uniforms.

The World Cup of Hockey 2016 uniforms represent eight teams including the U.S., Canada, Sweden, Finland, Czech Republic, Russia, Europe and North America. Each design will feature national emblems, motifs and colors that represent the country’s (or region’s) traditions.

“The design and development of the World Cup of Hockey uniforms was a true collaboration between Adidas, the NHL and the NHLPA, with important input provided by each participating team,” says Brian Jennings, chief marketing officer and executive vice president, NHL. “The best hockey players in the world require the best innovation in uniforms. It was imperative that the uniforms not only feature the best in performance wear but also creatively showcase modern interpretations of each country’s rich history.”

“We took iconic emblems from each of the participating teams to create jersey

that honor the tradition of each nation and fused those with an emphasis on technical design for elite performance on the ice,” says Keith Leach, senior director, NHL, the Adidas Group. “Adidas is committed to designing and developing high-performance products that make athletes better and we look forward to outfitting the World Cup of Hockey in our newest and most innovative uniforms.”

The uniforms will be worn by more than 150 players at the Air Canada Centre in Toronto from Sept. 17-Oct. 1.

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