NHL Inks Paint Partnership | License Global

NHL Inks Paint Partnership

The National Hockey League has reached a multi-year marketing agreement with PPG, making the company’s paint brands the Official Paint of the NHL in the U.S. and Canada.

As part of the agreement, PPG will have rights to use NHL marks and logos on its paint product packaging, on store point-of-purchase displays, in contests and promotions, through social media and more.

PPG will also receive the opportunity to integrate its paint brands into select NHL premier events as well as be featured during future NHL Stadium Series games and the annual NHL Winter Classic game.