The company, which creates licensed collectible mini-figures of players, is leading the charge in licensing these athletes in partnership with NFL Players Inc., the licensing and marketing division of the NFL Players Association.
OYO Sports, which is a licensee of the Collegiate Licensing Company (the licensing affiliate of IMG College), will create a range of officially licensed building-block mini-figures for the new rookies including of Jameis Winston, Sammie Coates, Amari Cooper, Todd Gurley and other former college stars.
“OYO has moved quickly to seize the marketing opportunity inherent in the NFL Draft by creating fun collectible products for college stars going pro,” says Dave Kirkpatrick, vice president, non-apparel marketing, CLC. “The company is blazing trails as one of the very few licensees
The product line also features a host of top schools, as most of the athletes are still associated with their respective colleges, including Alabama (Amari Cooper), Auburn (Sammie Coates), Clemson (Vic Beasley), Georgia (Todd Gurley), Florida (Dante Fowler Jr.), Florida State (Jameis Winston), Nebraska (Randy Gregory), South Carolina (A.J. Cann) and West Virginia (Kevin White).
In addition, OYO plans to have professional product ready for the top 15 Draft picks at the main store at the event.
“We are excited to see OYO Sports seize the opportunity to introduce its lineup of new collegiate products featuring this highly anticipated class of NFL players as they begin their professional careers,” says Steve Scebelo, vice president of licensing and business development, NFL Players Inc.
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