NFL Players Inc., the licensing arm of the NFL Players Association, has launched a competition for toy developers.
Starting today, the Playmaker Challenge will undertake a search for creative toy product ideas featuring active NFL players that will appeal to children ages 8 and under. The competition runs through Dec. 19.
To be considered, new toy ideas must feature the unique intellectual property assets licensed only NFLPI, including names, uniform numbers, signatures, nicknames, images and likenesses for more than 1,800 active NFL players.
A committee will review submissions and invite three finalists to present their concepts to the NFLPI committee Jan. 4 to Feb. 13, 2015. The winner will be announced at the American International Toy Fair in New York City in February 2015.
The grand prize winner will receive an NFLPI-issued license, an NFL player promotional appearance at the Toy Fair booth and $10,000 toward player marketing, which can be used on retail partnerships, social media activation and/or player appearances.
Additionally, NFLPI will work with the winner and retail launch partner to donate a quantity of the newly licensed toy(s) to a pre-determined children’s charity.
“We hope to stimulate the creativity of the toy community to develop new NFL player products that appeal to kids,” says Steve Scebelo, vice president licensing and business development, NFLPI. “We’re looking for the best new product ideas that will inspire kids to get active and play every day, just like their football heroes.”