NFLPI Names New President

Ahmad Nassar has been named as the new president of NFL Players Inc., the licensing and marketing arm of the NFL Players Association, effective Feb. 2.

April 6, 2018

He replaces Keith Gordon who, after six years in the role, will step down from the position following the 2015 Super Bowl in Arizona.

Both Nassar and Gordon were featured in

License! Global

's August cover story, "Power Players," about the NFLPI's licensing program.

Nassar joined NFLPI in 2009, most recently serving as executive vice president of business affairs and general counsel, overseeing the organization’s major legal and business initiatives including negotiating with partners such as Electronic Arts, NIKE, Panini and ESPN.

Prior to joining the NFLPA, Nassar worked at law firms Patton Boggs and Latham & Watkins.

“After a thorough search process involving many highly qualified candidates, we are very pleased to select Ahmad as our new president of NFL Players Inc.,” says DeMaurice Smith, executive director, NFLPA. “Ahmad brings a unique

blend of legal expertise, proven business acumen and vision for NFLPI that will serve him and the organization well moving forward.”