April 6, 2018
FanPrint has worked with a group of graphic artists to create original designs for current NFL players. Fans can choose the artwork they like from different collections (including caricatures, player names/numbers, catchphrases, and more) and order specific designs on apparel items of their choice.
"Licensed sports gear is an $18 billion a year business, and I felt with all the passion fans have for their favorite teams and players, there had to be a way to put some of those dollars to good use through charity," says former NFL player Darren Woodson who is director of partnerships at FanPrint and one of the company’s founding investors. "The Professional Athletes Foundation grant assistance arm, known as the Gene Upshaw Players Assistance Trust Fund, does such important
The line is available now on the FanPrint website.
“When Darren and FanPrint approached NFLPI with a proposal to create licensed apparel that would directly benefit former players, they provided a unique benefit and point of differentiation that made this partnership very appealing,” says Steven Scebelo, vice president, licensing and business development, NFLPI. “In addition, FanPrint’s portfolio of new player designs is a very creative addition to the assortment of NFLPI licensed apparel.”
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.