New partners include organization's first licensee in Mexico.
New additions to the NFLPA program include:
G-III Apparel Group will create a range of women's apparel under the Touch by Alyssa Milano brand and its G-III 4Her fashion line featuring all four of its professional leagues, in a first-of-its kind deal. Both lines will feature player names and numbers, and G-III has also secured the rights to create women’s apparel featuring NFL players co-branded with collegiate marks. (Former New York Giants linebacker Carl Banks serves as president of G-III Sports.)
AYO will offer fans personalized video shout-out messages from their favorite players, with a portion of proceeds going to charity.
Global Business Intercoe, the NFLPA’s first licensing partner from Mexico, will produce player-inspired mini-figures, key chains and plush toys.
Punchbowl will offer digital greeting cards and online invitations featuring player-identified imagery and artwork.
American Mills International will create NFL player-identified collection of knit hats and beanies.
The Fire Department of New York and the NFLPA teamed up to create a limited edition collection of t-shirts to celebrate the 150-year legacy of the FDNY, with a portion of proceeds benefiting the FDNY Foundation.
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