Mobile app will allow fans to communicate about their favorite players through emoticons.
The National Football League Players Association, via its licensing arm NFL Players Inc. and in partnership with Whalerock Industries, has released a customized emoji keyboard app, titled “Any Given Emoji.”
The new app features 175 NFL players including Dez Bryant, Tom Brady, Amari Cooper, Julian Edelman, Ezekiel Elliott, Devonta Freeman, A.J. Green, Andrew Luck and Sammy Watkins, in emoji form. It also includes a number of Fantasy Football-themed word bubbles and hashtags.
Additionally, the keyboard is customizable to feature fans’ favorite players, including their Fantasy team lineup.
Whalerock and the NFLPA will release additional player emojis, GIFs and animated stickers throughout the 2016-17 season.
“It’s cool to have my own emoji,” says Eddie Lacy, running back, Green Bay Packers. “This keyboard is a huge benefit to the fans, having so many player emojis all in one place. Fans can communicate and express themselves in a new way, thanks to the NFLPA. ‘Any Given Emoji’ will make Fantasy Football even more fun.”
“Any Given Emoji” is now available on iOS and Android devices.
“Fans are more connected to their favorite players than ever, thanks in large part to the twin phenomena of social media and Fantasy Football,” says Steven Scebelo, vice president, licensing and business development, NFLPA. “Whalerock’s NFLPA ‘Any Given Emoji’ keyboard allows fans to now communicate about their favorite players with passion, humor and personality, in the unique shorthand they desire.”