Tom Brady and Patrick Mahomes II continued their seesaw atop the NFLPA Top 50 Player Sales List – which reports sales of all officially licensed NFL player product – with Brady besting his counterpart on the year-end list. Either Brady or Mahomes has led the quarterly rankings 11 straight times since October 2018.
Brady’s dominance in retail includes topping the NFLPA’s year-end chart a record four times and appearing among the top three 23 times since the list was introduced in 2014.
The year-end rankings are based on sales from March 1, 2020 through February 28, 2021 – the most up-to-date, comprehensive figures currently available. They are the only verified rankings of all officially licensed NFL player product sold from online and traditional retail outlets as reported by more than 75 NFLPA licensees.
Licensed product across hardline, apparel, digital and unconventional categories include, adult and youth game jerseys, T-shirts, hoodies, bobbleheads, plush toys, socks, face coverings, headbands, figurines, wall decals, backpacks, pennants, photos, drinkware, pet products and more. For a seventh consecutive year, NFLPA licensees generated record retail sales, with $2.17 billion.
The top 10 players among all officially licensed product sold, in order, are:
- Tom Brady, QB, Tampa Bay;
- Patrick Mahomes II, QB, Kansas City;
- Lamar Jackson, QB, Baltimore;
- Tua Tagovailoa, QB, Miami;
- Aaron Rodgers, QB, Green Bay;
- Joe Burrow, QB, Cincinnati;
- Russell Wilson, QB, Seattle;
- George Kittle, TE, San Francisco;
- Josh Allen, QB, Buffalo; and
- Ezekiel Elliott, RB, Dallas.
Several players made leaps from the preseason to year-end rankings, highlighted by Alvin Kamara’s jump of 15 spots (No. 37 to No. 22) and Derrick Henry’s 14 spots (No. 40 to No 26). Stefon Diggs made his way back in the Top 50 after a year of success in his new market, Buffalo. Meanwhile, Travis Kelce soared 12 spots from the third quarter to his year-end ranking of No. 17. Tyreek Hill landed back among the Top 50 following strong fourth quarter sales.
Last year’s rookie class registered sales with five representatives, including Tua Tagovailoa (No. 4), Joe Burrow (No. 6), CeeDee Lamb (No. 19), Justin Herbert (No. 34) and Chase Young (No. 39).