Sixty rookies are projected as the next marketable stars.

License Global

June 9, 2021

3 Min Read

The NFL Players Association (NFLPA) and its marketing and licensing business unit NFL Players Inc. have announced the NFLPA Rookie Premiere Class of 2021. 

Now in its 27th year, NFLPA Rookie Premiere, presented by Panini America, projects the next most marketable stars in the NFL.

Rookie Premiere is customarily an exclusive trading card content and marketing event for presenting partner Panini America, along with a slate of other NFLPA partners. Players are selected as part of the Rookie Premiere class primarily by Panini America based on position, college performance, draft status, and projected overall demand and marketability. All these factors impact a rookie's trading card value, even before playing a down in a game. Panini will feature the rookie cards and autographs from this year's class of players throughout its complete 2021 NFL trading card portfolio.

Traditionally held each summer in Los Angeles, this year the NFLPA hosted a private, virtual player-only program for the next generation of NFL stars who gained insights on the business of football from NFLPA partners and industry experts, including Panini America, Sleep Number and P&G, plus heard from stars of the past and present, including Emmitt Smith, Ryan Clark, Dak Prescott and Tyler Lockett.

To celebrate this year's class, the NFLPA and Panini America have released a class announcement video, produced by OneTeam Partners, that captures the dynamic nature of this year's new faces.

NFLPA Rookie Premiere Class of 2021:


• Ian Book, New Orleans Saints;

• Justin Fields, Chicago Bears;

• Mac Jones, New England Patriots;

• Trey Lance, San Francisco 49ers;

• Trevor Lawrence, Jacksonville Jaguars;

• Davis Mills, Houston Texans;

• Kellen Mond, Minnesota Vikings;

• Kyle Trask, Tampa Bay Buccaneers; and

• Zach Wilson, New York Jets.

Wide Receivers:

• Chatarius Atwell, Los Angeles Rams;

• Rashod Bateman, Baltimore Ravens;

• Dyami Brown, Washington Football Team;

• Ja'Marr Chase, Cincinnati Bengals;

• Nico Collins, Houston Texans;

• Jaelon Darden, Tampa Bay Buccaneers;

• D'Wayne Eskridge, Seattle Seahawks;

• Simione Fehoko, Dallas Cowboys;

• Desmond Fitzpatrick, Tennessee Titans;

• Jacob Harris, Los Angeles Rams;

• Terrace Marshall Jr., Carolina Panthers;

• Elijah Moore, New York Jets;

• Rondale Moore, Arizona Cardinals;

• Joshua Palmer, Los Angeles Chargers;

• Cornell Powell, Kansas City Chiefs;

• Amari Rodgers, Green Bay Packers;

• Anthony Schwartz, Cleveland Browns;

• DeVonta Smith, Philadelphia Eagles;

• Ihmir Smith-Marsette, Minnesota Vikings;

• Amon-Ra St. Brown, Detroit Lions;

• Kadarius Toney, New York Giants;

• Jaylen Waddle, Miami Dolphins; and

• Tylan Wallace, Baltimore Ravens.

Running Backs:

• Chuba Hubbard, Carolina Panthers;

• Jaret Patterson, Washington Football Team;

• Javonte Williams, Denver Broncos;

• Kene Nwangwu, Minnesota Vikings;

• Kenneth Gainwell, Philadelphia Eagles;

• Michael Carter, New York Jets;

• Najee Harris, Pittsburgh Steelers;

• Rhamondre Stevenson, New England Patriots;

• Travis Etienne, Jacksonville Jaguars; and

• Trey Sermon, San Francisco 49ers.

Tight Ends:

• Hunter Long, Miami Dolphins;

• Kyle Pitts, Atlanta Falcons; and

• Pat Freiermuth, Pittsburgh Steelers.

Offensive Linemen:

• Alex Leatherwood, OT, Las Vegas Raiders;

• Penei Sewell, OT, Detroit Lions; and

• Quinn Meinerz, C, Denver Broncos.

Defensive Linemen:

• Christian Barmore, DT, New England Patriots;

• Kwity Paye, DE, Indianapolis Colts;

• Payton Turner, DE, New Orleans Saints;

• Phil Hoskins, DT, Carolina Panthers; and

• Jaelan Phillips, DE, Miami Dolphins.

Defensive Backs:

• Caleb Farley, CB, Tennessee Titans;

• Elijah Molden, CB, Tennessee Titans;

• Jaycee Horn, CB, Carolina Panthers;

• Marco Wilson, CB, Arizona Cardinals; and

• Patrick Surtain II, CB, Denver Broncos.


• Chazz Surratt, Minnesota Vikings; and

• Micah Parsons, Dallas Cowboys.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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