Extended partnership will provide easy activation solutions for NFL player-driven social media campaigns.
The National Football League Players Association, via its licensing arm NFL Players Inc., has renewed its partnership with Opendorse as the social media activation partner for NFLPA.
Opendorse’s platform connects sports properties and marketers to build social media campaigns.
In the past two years, the two companies have activated more than 1,100 NFL player-driven social media campaigns with more than 400 players, for more than 60 NFLPA brand partners and have reached more than 125 million NFL fans on social media.
“NFL players influence more than 250 million social media followers every day, providing brands a more direct way to reach and engage fans,” says Ahmad Nassar, president, NFL Players Inc. “We’re happy to again work with industry leaders in social media activation at Opendorse as they help maximize players’ growing digital power. By providing an efficient, effective way to build and execute social media campaigns, the Opendorse platform helps connect brands directly with players and their fans.”
In the companies’ prior agreement, Opendorse acted as the NFLPA’s partner in the Activate marketplace by securing player participation as well as building and activating social media campaigns for NFLPA partners.
The new partnership will eliminate the Activate brand and will now operate directly through the Opendorse marketplace.
“Social media has transformed the sports marketing industry, creating a world where players, not properties, control access to sports fans,” says Blake Lawrence, chief executive officer, Opendorse. “By renewing this partnership, the NFLPA has validated what we’ve known for years–forward-thinking sports properties must provide marketers easy access to social media assets in the digital marketing era.”