RedBird is making a significant capital investment as well as contributing financial and operational expertise; NFLPA and MLBPA are contributing exclusive group rights, operational expertise and personnel.
As part of the company’s formation, OneTeam will manage and further commercialize player intellectual property, beginning with established franchises in video games and trading cards. OneTeam will develop other revenue and licensing platforms that leverage the company’s core competencies to generate commercial opportunities for athletes worldwide. These opportunities will initially include group licensing, player marketing and venture capital.
“I am extremely pleased to have the opportunity to lead OneTeam,” says Ahmad Nassar, chief executive officer, NFLPA. “Our
OneTeam will be headquartered in Washington D.C. and New York, with localized operations in major cities across the United States and select cities around the world.
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