Advertising campaign will aim to unite players with new business opportunities.

The National Football League Players Association has launched a new advertising campaign, titled Find Yours, to showcase players’ off-field talents and interests.

The print and digital campaign was designed to help showcase the varied personalities of the more than 2,000 players the NFLPA represents. It’s also the first of its kind for a professional sports players' union.

Rashad Jennings (New York Giants) and John Urschel (Baltimore Ravens) are among the first players to be featured, highlighting their unique interests for brands that are looking to enhance their marketing strategies.

“Each player has a personality with interests that are of value to all kinds of business,” says Steve Scebelo, vice president, licensing and business development, NFL Players Inc., the licensing and marketing arm of the NFLPA. “This campaign serves to marry players with companies looking to do business with some of the most influential athletes in the country as well as attract new licensees for the NFLPA’s group licensing program.”

Coyne Advertising created the print and digital efforts, which feature the tagline: “There’s an NFL player for every business. Find yours.”

“People always want to get to know players,” says Rob Schnapp, executive creative director, Coyne Advertising. “This campaign allows you more access to the players’ personality off the field. By breaking down that barrier, we believe the NFLPA’s message can make some relevant noise.”